Management Essay Example | Topics and Well Written Essays - 1500 words - 6

Management - Essay mannikinThe caller does not offer its clients any post-sales service of further support. Catherines company is responsible for advertising campaigns for the business, olibanum it delivers the marketing means to customers carryly. Georges company sells its products through builders, electrical retailers, and department stores. Therefore, the target market of this company is more definite than that of Catherines business. Still, the business oeuvres with most of its clients indirectly. The target market is narrower than that of Catherines company. Though whatsoever clients atomic number 18 dealt with directly, most of the information the business can get about the end users may dress from the retailers. The company offers its customers suffice repairing the goods and solving warranty issues. Georges company, though does implement some ingrained marketing, communicates its message to the customers through builders, electrical retailers, and department store s Alans company is a retailer of motor cars and, therefore, has direct connexion with its customers. The target market is relatively narrow is even geographically bound. Nevertheless, the companys salespeople closely go bad with the prospects. Therefore, the company, since has a direct communication with the customers, can gather information about them directly. The mechanics of the company argon to help clients if they get under ones skin any problems with the car after its purchased. Alans companys direct responsibility is to implement its marketing strategies on its own. So companys salespeople, in most cases, are the ones who deliver the marketing message to the clients. 2. How would these differences provide challenges for each general manager? Catherines and Georges companies have limited opportunities for receiving customer feedback. Such feedback, when integrated into the CRM process and communicated to the customer contact employees would improve the effectiveness of bus iness-customers communication. In addition, frequent and more improved communication would improve customers efficiency in using the products of the companies and, as a result, increase the rates of customer satisfaction and loyalty. However, such improvements in communication would require the companies to improve their internal communication channels and modify communication processes for them to deliver more valuable information about the customers. For Catherines company this would mean imposing on the franchisees the responsibility to gather customers feedback. Georges company would have to work next with its retailers in order for them to give information about the end users of the companys products. Alans company would have to implement a program that would ensure customer feedback is gathered, analyzed and used properly. Among the advantages of closer and improved communication with the clients is, first of all, leads generation. More personalized approach to sales would en able all the cardinal companies to receive information on the potential clients from the existing ones. It is especially appropriate for Alans business model. In addition, word of mouth information exchange between people is to be of a great help if the companys clients are satisfied and loyal. At the same time, improving communication with the customers, as surface as communication channels, would require each company to somewhat restructure their sales strategies and business structures. advanced forms of communication should be